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Advanced Match
A term used primarily by Yahoo in its pay-per-click (PPC) advertising program.(Similar to broad match used by Google.)When a PPC campaign manager specifies a keyword be used in advanced match, then his or her ad will appear whenever a Yahoo user types that word into a query.For example a jewelry retailer might use an advanced match for "diamond," and be included in "diamond ring" and "diamond necklace" and even "diamond drill bits."Return to SEO Glossary Main Page
