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Broad Match
A term used by Google in its AdWords branded pay-per-click (PPC) program.(Similar to advanced match used by Yahoo) When a PPC campaign manager specifies a keyword be used in broad match, then his or her ad will appear whenever a Google user types that word into a query.A shoe manufacturer with a very large product offering might use broad match for the word "shoe," and be included in queries for searches like "tennis shoe," "high-heeled shoe" and even "brake shoe."Or the manager could specify "Manolo Blahnik shoes" and the ad would appear for "Manolo Blahnik evening shoes" and "designer shoes Manolo Blahnik," but not for "Manolo Blahnik boots."Return to SEO Glossary Main Page
