1-877-568-7477
Contextual Link Inventory
Advertising networks have expanded their network distribution to include "contextual inventory". Contextual or content inventory is generated when listings are displayed on pages of websites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad.Return to SEO Glossary Main Page
