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Hear It Straight from the Source at StraightUpSearch™
StraightUpSearch the Podcast brings you search marketing words of wisdom, and a few rabid intuitions, from Lisa, Dave and Tim.
In each episode we'll treat your ears to our:
- Site of the Week - The spotlight is switched on! See what's going wrong and right in our weekly website review.
- Cool Tool - Load up your toolbox with our must-have picks - No trip to Lowe's required.
- Do It! - Honest advice on a simple and swift solution that will enhance your site.
To become a regular and listen often, join us every Friday (or every other, hopefully) for a new episode of StraightUpSearch the Podcast.
Listen to StraightUpSearch - The Podcast
StraightUpSearch Episodes
Episode 35 - Flipping Out for JCPenney
Here's the rundown for this Friday's show: We're geeked about our Cool Tool: the Flip Video (no we haven't made any endorsement deals with Flip, yet), followed by our Do It! advice for the week: tracking online initiatives with a handy, dandy and unique 800 phone number. And we close the show by diving into the source code (geek alert) of JCPenney.com to reveal a few SEO no-no's. Enjoy the show!
Released June 20, 2008
Episode 34 - Dull Knives and Sharp Tools
Lisa, Dave and Tim are wrangled back into the studio this week for a little slicing, dicing, and bug catching. Our Site of the Week is Cutco Cutlery (or is it Vector Marketing?) followed by our Cool Tool: FireBug. We wrap it up this week with a Do It! session geared towards ALT attributes for website images. And finally, a tribute to one of our favorite Bill Murray movies, Stripes. Enjoy the show!
Released May 30, 2008
Episode 33 - The Crazy Train Rolls Again
Yes indeed, the StraightUpSearch crazy train is once again chugging down the tracks with Lisa, Dave and Tim, the original cast of characters, doing what they do best: hanging on for dear life. Hope you enjoy the new format (or old format, depending on how you look at it).
For the newbies, you can jump down to Episode 17 (after listening to this episode of course!) to hear more from the original StraightUpSearch cast.
Released May 16, 2008
Episode 32 - SEM Agencies to the Recession Rescue
SEO and PPC can become efficient marketing channels for businesses during an economic downturn. Drew and Leah join Tim in the studio this week to talk about the benefits of outsourcing your company's search engine marketing.
Our conversation today stems from Drew's recent blog post, SEM Agencies to the Recession Rescue!.
Released May 9, 2008
Episode 31 - The Politics of Google, Yahoo & Microsoft
Are the faces behind Google, Yahoo and Microsoft in agreement over who the next President of the United States should be? Amy and Anne join Tim in the studio this week to look at how much cash the employees at each search engine have contributed to the three remaining candidates.
Amy's recent blog post, The Politics of Google, Yahoo and Microsoft: Searching for a Winner in the 2008 Presidential Election, was our most popular blog post last week and the motive for this week's podcast.
Released May 2, 2008
Episode 30 - Google Hairspray is Patently Puzzling
Join Tim this week as he brings Maureen and Mike into the studio to talk about Google's voracious appetite for patents of all shapes and sizes.
The catalyst for today's podcast is Maureen's recent blog post, Google Hairspray is Patently Puzzling.
Released April 25, 2008
Episode 29 - Yahoo Tests Google Search Ads
In this week's show, we take a closer look at Yahoo's motivation behind its recent deal with Google to display PPC ads on Yahoo search results. Our guests, Amy and Vern, entertain Tim and our listeners with insights into Amy's recent blog post, Yahoo Tests Google Search Ads: A Search Rivalry.
Released April 18, 2008
Episode 28 - With Kluster, Social Media Marketing Pays Big
This week Christopher and Carly both make a return trip to the StraightUpSearch studio to talk about Carly's post: With Kluster, Social Media Marketing Pays Big.
Our guests weigh in on this newly formed social network, which intends to push corporate collaboration and innovation to the next level.
Released April 11, 2008
Episode 27 - A Month in Mobile Marketing
Once again, Chip's monthly mobile marketing update claims the honor of most popular StraightUpSearch blog post. Our host Tim leads the discussion, which includes a look at advancements in mobile shopping technologies, take-out text messaging, and the recent 700MHz auction.
And stay tuned at the end of our show for an update on Google's recent DoubleClick Performics acquisition.
Released April 4, 2008
Episode 26 - YouTube Balances Higher Quality Videos with Usability
We're turning on the YouTube this week to discuss the video sharing site's recent announcement that some of its videos can now be viewed in higher quality. Keirsun and James join Tim in the studio to identify what is higher quality and how it affects video publishers and YouTube viewers.
Our discussion stems from Keirsun's recent StraightUpSearch blog post: YouTube Balances Higher Quality Videos with Usability, which was our most popular blog post last week.
Released March 28, 2008
Episode 25 - Google Snags SEO Services & SEMPO Seat in DoubleClick Deal
Tim pulls double duty this week as interviewer and 3rd party voice of reason. The topic of discussion is Keirsun's (our solo guest) blog post from last week that examined Google's recent purchase of DoubleClick and why it presents a conflict of interest to Google and to search engine marketers everywhere.
Released March 21, 2008
Episode 24 - The Natural Balance of Things
Search engine marketers are often faced with the question: Spend more on PPC that is performing well or launch a Natural Search Engine Optimization project to complement the paid search campaign? In this week's show, we explore the benefits of successfully balancing SEO with PPC.
The seed for this week's episode was Geoff's recent StraightUpSearch blog post: The Natural Balance of Things which was our most popular blog post last week.
Released March 14, 2008
Episode 23 - More Moments in the Mobile Web
In this week's show, we're going mobile! If you follow the mobile marketing space you undoubtedly know that there are always new developments.
Chip and Carly join Tim to discuss mobile content creation, mobile search, and green trends in the mobile space. The fuel for our fire was Chip's recent blog post, More Moments in the Mobile Web, which was our most visited blog post last week.
Released March 7, 2008
Episode 22 - Call 1-800-GOOOGLE Today!!!!!!!
With Google's recent, limited roll out of video ads within AdWords search results, the public backlash has already begun. This week Andrew and Dave join Tim on the show to talk about the video ad concept and how users may react to the new results.
Today's episode sprung from Andrew's recent StraightUpSearch blog post of the same name: CALL 1-800-GOOOGLE TODAY!!!!!!! which was our most visited blog post last week.
Released February 29, 2008
Episode 21 - Who Won, Sang, Wore What? Grammy Fashion, Winners and Other Questions Answered Online
This week Scott and Teal join Tim on the show to talk about how companies did and did not take advantage of the online opportunities after the Grammy awards.
Our roundtable discussion was inspired by Teal's recent StraightUpSearch blog post: Who Won, Sang, Wore What? Grammy Fashion, Winners and Other Questions Answered Online which was our most visited blog post last week.
Released February 22, 2008
Episode 20 - Why I Shouldn't Talk about Microsoft's Attempted Takeover of Yahoo!
This week Tim and his guests dissect the topic of Microsoft's recent bid to merge with search competitor Yahoo!
Our roundtable discussion was inspired by Christopher's recent StraightUpSearch blog post: Why I Shouldn't Write about Microsoft's Attempted Takeover of Yahoo! which was our most visited blog post last week.
Released February 15, 2008
Episode 19 - Microsoft Breaks HTML Email in Outlook 2007
Microsoft has decided to use MS Word as a rendering engine for HTML emails. Tim and guests examine the downfalls of this decision and offer a workaround for one specific issue marketers may experience when creating an email marketing campaign or company newsletter.
The catalyst for today's discussion is Jason's StraightUpSearch blog post, Microsoft Breaks HTML Email in Outlook 2007, which was our most visited blog post last week.
Released February 8, 2008
Episode 18 - Democratic Debate - Capitalizing on Heated Exchanges
StraightUpSearch is back, finally! And with a brand new format. Each week Tim will fearlessly lead a round table discussion on topics relating to our most popular StraightUpSearch blog post. It's new! It's exciting! It's StraightUpSearch, so you can't go wrong.
This week our discussion takes a political turn, as we examine the finer points of Steve's recent blog post: Democratic Debate - Capitalizing on Heated Exchanges
Released February 1, 2008
Episode 17 - Live From The Past
Times they are a changin'. This week, while the Oneupweb team is hard at work in the kitchen, cooking up a new format for the StraightUpSearch podcast, they are serving up some of their favorite segments from the past. From GeoDucts to the Pope and everything between, here are some of our favorite moments from the first 16 episodes. Released August 24, 2006
Episode 16 - Job Candidates & Catastrophic Injuries
What Were They Thinking - it's not just for web sites anymore! In a WWTT first, the team discusses the interview process and gives some sure fire ways guaranteed to prevent you from getting hired. Followed by a double barreled shot of rant covering both Google and Yahoo!, and a cool tool designed to help you pick a complementary, and eye-appealing color pallet. The show ends with a look at the gut wrenching world of sports injuries. That doesn't look that bad, just turn your foot back around and walk it off. Released August 18, 2006
Episode 15 - Fast Food & Verb Agreement
"BA-DA-DA-DAH-DAAAAH, who's lovin' it?" We're down, but we're not out-take that, office plague! This installment starts with a look into the world of online fast food and discusses just how far away from your target audience your message can get. Premium salad and bottled water in hand, the team turns their attention to Google and the recent legal actions taken by the company to prevent the misuse and possible "genericide" of their name. Following, you'll get a bit of cool tool self-promotion; then, this week's podcast wraps up with a random keyword search inspired by the actions of a once brilliant collegiate star, who after a failed NFL career has found new ways to help electrify audiences. Please pull ahead to the second window - it's episode 15. Released August 14, 2006
Episode 14 - That's Not What a Nail Gun is For
Lemonade, open fire hydrants, do-it-yourself home improvement projects, and head wounds. It must be summer. In the spirit of summer projects, Oneupweb takes a look at the online stores of the do-it-yourself big boys and discovers the only thing more difficult than building a gazebo is finding the material to complete it. Back after a two week hiatus, the Google Rant returns to its roots and looks at the latest marketing channel infected by Google's reach - XM Radio. Speaking of infected, this week's cool tool segment discusses the importance of backing up your hard drive to prevent against potential losses. Finally, this week's Random Keyword Search reminds us what a pain in the neck, and head, working with a high-powered nail gun can be. Released August 4, 2006
Episode 13 - Don't Go Chasing Tennessee Waterfalls
Take a walk on the wild side with the Oneupweb team as they discover that no matter how hard they try, some sites just don't start off on the right (or left) foot with users. Google is spared again this week as the rant focuses instead on net neutrality, and the possibility of a monetarily influenced Internet. Followed by a two-for-one cool tool and useful tip on watermarks and image protection, this week's random keyword search, explores the fascinating world of acronyms, and discovers what an episode of Cops would be like if the officers never showed up. Get ready for mullets and mayhem - It's episode 13. Released July 28, 2006
Episode 12 - The Excitement of Nature
The format continues to evolve this week as the Oneupweb team moves the WWTT away from the drudgery of poorly designed sites and places it in the front-and-center world of poorly managed PPC advertisements. After all, Father's Day is only 11 months away. In another first, the team lays off of Google and instead turns their attention to Yahoo! and Ask and their retroactive approach to paid search reporting. Followed by an "oldy but goody" cool tool, this weeks random keyword search pops up an educational and uncomfortable look at the Geoduck. If you think you're up for it, here's episode 12. Released July 21, 2006
Episode 11 - Who's Bright Idea Was That?
Did you miss the detour? This week the Oneupweb team veers off the format path to give praise to an innovative online marketing plan that despite using many of the features usually chastised in the WWTT, comes out looking pretty as a peach, or in this case, a grapefruit. Back on-track, the team gives a shout-out to a free online stats tool for beginners - and just shouts at Google, as their roots start to spread into the company's local backyard. Finally, this week's Random Keyword search delves deep into the psyche of America's inventors and begs the question, "The Gerbil Shirt - Why didn't I think of that?" Released July 14, 2006
Episode 10 - Mug Shots & a Steel Pipe to the Head
In this week's "What Were They Thinking" the Oneupweb team learns that although steel can be formed into almost any shape without ever delaminating, the one shape it can't take is that of a usable website. Turning their attention toward the Google Rant, the team takes a shot at Google's new PayPal rip–off "Check Out" and their "anything you can do, we can copy and release in beta" attitude. And speaking of shots, line them up and have a look, as this weeks' random keyword search reminds us that a mug shot is worth a 1000 words. Unless it's Nick Nolte's, then it's worth a lot more. Released June 30, 2006
Episode 9 - Squishin' Da Spider
This week's 'creature feature' explores how arachnids adapt from one web to another. Based on the findings, it's safe to say, not well. After squashing the spider and scraping the remains from the bottom of her shoe, things get pretty heated as Lisa and the team turn their attention to a top 10 Google rant inspired by listener Ryan. Finally, the random keyword search adds a little culture to the podcast as the Oneupweb team learns that defining art is a subjective matter and that there is definitely more than one way to skin a cat – literally. Released June 23, 2006
Episode 8 - Google Eats Bugs
Fire up the grill, Oneupweb is cooking another podcast. This weeks recipe is a succulent dish featuring a B–to–C site tossed in a sauce of missed opportunities. Served with a random keyword search medley featuring edible insects that have been lightly seasoned with the tears of one podcast member, this dish is perfect for large groups, or cults. Speaking of cults, this weeks Google rant looks into their continued efforts to create an unrealistic, utopian work community that accommodates all of their employees needs, reducing the need to leave, and horribly skewing their view of the real world. Looks like Jim Jones is not the only one handing out Kool–Aid. Released June 19, 2006
Episode 7 - Wikepedia Schmedia
From a site that has probably caused more seizures then strobe lights, to a unanimously praised tool that allows you to view your site in multiple browsers and a rant that extends beyond Google into the world of potential lies, half–truths and questionable credibility known as Wikipedia, this episode really does have it all. Finally, in our random keyword search, we ask the question, "Is there really anything better then the trifecta of Pat Morita, Ralph Macchio and David Hasselhoff?" There is, and we've found it. We'll give you a hint — think carpet removal. Released June 9, 2006
Episode 6 - Deutsche No Sprechen Ze
Listen in as the Oneupweb team targets online arrogance, and discusses an industry leading marketing agency walked directly into their "What were they thinking?" sights. And speaking of online marketing, more good news for Google shareholders: they have discovered yet another way to increase revenue: too bad it inflates costs and decreases ROI for AdWords advertisers. Finally, in this week's Random Keyword Search Lisa, Dave, and Tim learn that if pain is good, someone else's pain captured on video is fantastic. Released June 2, 2006
Episode 5 - American Eye Drool
In an episode containing comments on two of the scariest things imaginable, former American Idol contestants and Brazilian pedophiles, the Oneupweb team discusses the short–sightedness of one Fortune 500 company's online efforts and Google's "shoot first" attitude toward social responsibility. Finally, in a random keyword search shocker, we learn that everyone's favorite foul mouthed, self delusional hoochie in a halter top, Rhonetta Johnson is famous for more than just her American Idol performance. Released May 26, 2006
Episode 4 - Bidet BaDo's and BaDon'ts
No longer bound by the trilogy stigma, the team at Oneupweb journeys into the most private of areas, the bathroom, to explore the wonderfully clean world of bidets. And speaking of privacy and things that belong in the toilet, Lisa, Tim and Dave also discuss the Google Pack and the data collection possibilities it holds. And for those of you considering purchasing airline tickets online, listen as the Oneupweb team airs out their thoughts on the website of a major carrier and suggests that they may want to consider changing their slogan to "You are now free to move around the country, just not around our website." Released May 19, 2006
Episode 3 - Flowbee Pet Wedding Gifts
Take a trip down late–nite memory lane and listen as the Oneupweb team discusses the site of a legendary product created by a carpenter, and perfect for anyone who wears a hat all day; the undisputed champion of late night TV — the Flowbee! Lisa, Tim, and Dave also throw their two cents at Google's growing bankroll, and learn that maybe sometimes, when it comes to pet weddings, it's possible to love an animal a little too much: Quick, someone turn on the electric fence! The best man just saw a garbage truck! Released May 12, 2006
Episode 2 - Snack or Scat – You Decide
In this second installment of the StraighUpSearch podcast the team at Oneupweb learns about doves on the internet, tests their ability to decipher the difference between snack or scat, and asks Google if they would like a little cheese to go with their MSN whine. Released May 5, 2006
Episode 1 - The Pope's Shoes
In this first episode of Oneupweb’s StraightUpSearch podcast, Lisa Wehr, Tim Kauffold and Dave Castle tip toe around the poor usability design of the Vatican web site and the Pope’s choice of footwear. The Google Rant covers the class action click fraud lawsuit outcome and the team discuss the relationship of fuzzy bunnies to the Wicca web site positioned #1 for the term. Search marketing has never been more fun! Released April 28, 2006
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