Oneupweb Press Releases

Digital Marketing Leader Oneupweb Wins 2008 Silver Davey Award

Oneupweb — Fri, 21 Nov 2008 15:28:00 GMT

November 21, 2008 (TRAVERSE CITY, MI) - Oneupweb brings home top creative honors for their popular monthly newsletter, OneUp Low-Down.

Creativity and strategic thinking that leads to fresh ideas is something Oneupweb hopes to inspire in the subscribers of their popular monthly newsletter, OneUp Low-Down. It's also what the digital marketing company was recently honored for, standing out from more than 4,000 agencies to win a 2008 Silver Davey.

Oneupweb Founder and CEO Lisa Wehr says, "Our newsletter reflects the kind of creativity, cutting-edge services and industry thought leadership that Oneupweb is known for. It's representative of what we strive to provide to every one of our clients, and we're thrilled to be honored for that by the Davey Awards."

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The Davey Awards honor the achievement of the "Creative David's" where strength comes from ideas, intelligence and fresh, creative thinking. They are judged and overseen by the International Academy of the Visual Arts (IAVA), and underwritten by AdvertisingAge Small Business Network.

Wehr says, "Our newsletter not only provides the latest industry information, it highlights the kind of atmosphere and personality that we have at Oneupweb. We work hard, play hard, and know how to get the job done with our own creative twist."

To subscribe to Oneupweb's award-winning newsletter, visit OneUp Low-Down.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Digital Marketing Leader Oneupweb Partners with Nology Design

Oneupweb — Tue, 11 Nov 2008 15:43:00 GMT

November 11, 2008 (TRAVERSE CITY, MI) - Innovative Michigan Design Agency Partners with Digital Marketing Leader Oneupweb to Offer Clients the Best of Both Worlds.

Two innovative Michigan companies have formed a strategic partnership that will help businesses get results where they need them most - online. Oneupweb, a leader in digital marketing, has partnered with Nology Design to offer clients the best of digital marketing and design.

"The facts are in and we all know it's true. People are searching for products and companies online," says Oneupweb Founder and CEO Lisa Wehr. "Oneupweb connects those online searchers with our clients, whose websites also need effective design to guide customers. And that's just what Nology Design does."

The strategic partnership will provide Nology Design clients with several of Oneupweb's industry-leading digital marketing services. This includes natural search engine optimization (SEO), paid search marketing (PPC), online media placement, conversion tracking and analytics, podcasting, social media marketing and more. Nology Design will also be able to offer their clients Oneupweb's leading proprietary conversion tracking technology, ROI Trax®."

In return, Oneupweb can offer its clients Nology Design's unparalleled web design, hosting and content management system solutions. Nology Design President Jonathan Kronberg is excited about what he considers to be a natural pairing of two talented teams.

"Like peanut butter and jelly, combining these two ingredients makes the other one better," says Kronberg. "That is how we feel about our new partnership with Oneupweb. By combining top notch design with top notch digital marketing it produces a result that our clients and their customers can truly benefit from."

About Nology Design
Nology Design is a team of innovative designers whose creative blueprints are efficient and thorough in defining a company's online identity. Nology Design's mission is to provide unyielding customer relationships by setting our foundation on communication and trust. We believe that teamwork is the fuel that enables us and our clients to attain uncommon results. Team Nology has worked with the likes of Mercedes Benz, Union County Chamber of Commerce, One on One Basketball, and many others. For more information about Nology Design call 734-786-4040 or visit NologyDesign.com.

New Oneupweb Study Uncovers Surprising Online Retail Holiday Sales Trends

Oneupweb — Thu, 06 Nov 2008 16:20:30 GMT

November 6, 2008 (TRAVERSE CITY, MI) - Oneupweb's latest study reveals surprising facts about consumer behavior during the 2007 holiday shopping season and offers important advice for 2008.

The weather is turning colder and the last of the Halloween candy has been marked 50% off. But according to Oneupweb's latest study, this doesn't signal a drop-off in sales, but rather the beginning of the online holiday shopping season. And it's a season that won't end until after December 25.

"We found that while consumers begin their holiday shopping around Halloween, sales actually hit their peak in 2007 one week before Christmas," says Oneupweb Founder and CEO Lisa Wehr. "This late-season peak could be more prominent in 2008 due to the recent economic downturn, making it even more important that e-commerce retailers be ready for the long haul."

Oneupweb compiled data from e-commerce companies covering apparel, jewelry, athletic equipment, home d�cor, gifts and more to determine when consumers really start their holiday shopping, when they are most likely to make a purchase and when the most important time to reach them is. The result is their new study entitled 2007 Holiday Online Retail Buying Trends. The study encompasses the actions of more than 1 million unique consumers and reveals some important information:

Holiday traffic and conversions start well before Black Friday and Cyber Monday.
Traffic close to the holidays is most likely to lead to a purchase.
The week of December 10-16 experienced the highest amount of traffic, but isn't the highest sales week.

"What this information reaffirms is that the online landscape changes rapidly according to economic sentiment and current events," explains Wehr. "Those retailers that will be successful in 2008 will be pro-active, starting their online marketing campaigns early and following through with time-sensitive sales and continuous communication such as e-mail and social media marketing."

The complete study can be found at Oneupweb.com/landing/08_holidaytrends/.

Oneupweb Joins the Ranks of Ogilvy & Mather as Winner of BtoB's Best 2008

Oneupweb — Mon, 27 Oct 2008 15:10:30 GMT

October 27, 2008 (TRAVERSE CITY, MI) - Traverse City-based Digital Marketing Agency Wins Prestigious BtoB's Best Award for Direct Mail Campaign.

BtoB Magazine announced today that Oneupweb's Office Survival Kit won BtoB's Best Direct Campaign (single piece) category. Just last year, highly-sought ad agency Ogilvy & Mather took runner-up in the same category for its American Express "Blueprint" campaign.

"It's an honor to be recognized among industry leaders of this caliber," says Oneupweb Founder and CEO Lisa Wehr. "It's a testament to the talented, hard-working team we have in place. We've always pushed ourselves to achieve great and creative things, that's what this company was built on and it's thrilling to attain this level of recognition for our work."

BtoB's Best is an annual homage to creative excellence and the agencies that produce visually pleasing, highly-targeted, results driven business-to-business campaigns that focus on product and company character. Oneupweb's Office Survival Kit did this by showing companies what they need to survive in the digital world, as well as evidence that the company's advice works. With a dash of humor the piece became living proof to clients, partners and prospects alike that working with Oneupweb would not only produce the results they were after - it might actually be fun.

The award-winning kit includes collateral explaining the industry, case studies showing real results, a mini-disk with the company's award-winning online marketing podcast series and other supplies deemed necessary to survive in the office. Cleverly packaged and drop shipped in true survival fashion, the Office Survival Kit is a piece that cannot be ignored.

This recognition came on the heels of another important announcement by BtoB, which named Lisa "Who's Who" among business-to-business marketing executives for the fifth consecutive year.

International Talk Like a Pirate Day at Oneupweb

Oneupweb — Thu, 18 Sep 2008 18:56:30 GMT

September 18, 2008 (TRAVERSE CITY, MI) - Shiver Me Timbers: There Be Games A'Foot at Oneupweb. Perhaps the Pulitzer Prize winning author Dave Barry said it best:

"Every now and then, some visionary individuals come along with a concept that is so original and so revolutionary that your immediate reaction is: 'Those individuals should be on medication.'"

Barry was, of course, referring to International Talk Like a Pirate Day - a very important holiday that is celebrated annually on September 19. And he very well could also have been referring to the staff at Oneupweb.

An internationally recognized, industry-leading digital marketing agency, Oneupweb will fully embrace this national holiday the way only Oneupweb can.

"It all started when someone asked me if I knew that September 19 was an official holiday. Then someone got a hold of pictures of Bill Gates and Steve Jobs, and the rest is Oneupweb lore," laughs Oneupweb CEO Lisa Wehr.

So on September 19, Oneupweb staff will don their official Talk Like a Pirate t-shirts and gear, or be forced to walk the plank. It's fifteen men on a dead man's chest, yo ho ho and a picture of Gates.

All area media are invited to stop by the global headquarters at 13561 S. West Bayshore Drive to witness the spectacle. Please contact Maureen Michaels at 231-922-9977 ext. 116 to find out more.

And please, leave the medication at home.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Grand River Begins Strategic Partnership with Oneupweb

Oneupweb — Wed, 20 Aug 2008 13:11:00 GMT

August 20, 2008 (TRAVERSE CITY, MI) - Two respected Michigan companies, both with unique skills and services vital for businesses to succeed in today's changing landscape–it's a match made in online heaven. Or rather, a strategic partnership certain to benefit clients of both digital marketing leader Oneupweb and industry leading web design and development company Grand River.

"Our clients' success is very important to us. So when our clients are in need of a site re-design or new platform, it's imperative to be able to recommend a trusted web development company that specializes in e-commerce websites," says Oneupweb CEO and Founder Lisa Wehr. "That company is Grand River."

The strategic partnership will provide Grand River's clients with several key benefits, including access to Oneupweb's leading natural search engine optimization (SEO) and paid search marketing (PPC) services as well as online media placement and social media marketing. Through the partnership, Grand River will also be able to offer their clients Oneupweb's leading proprietary conversion tracking technology, ROI Trax®.

"The services our two Michigan-based companies provide are so complimentary, this partnership is a natural fit," says Scott Robertson, Partner and Vice-President of Grand River. "We're excited to be able to offer our clients these vital online marketing services from a true industry leader."

About Grand River
Grand River is an industry leading web design and development company, specializing in e-commerce solutions for retailers and manufacturers. The company began operations in January 2008 as a Limited Liability Corporation strategically headquartered in Ann Arbor, Michigan. Services offered by the company focus on designing, building and implementing transactional-based web sites for mid-tier retailers and manufactures. For more information about Grand River or its services, please call 734.913.8000 or visit www.thegrandriver.com.

Franchise 500® Overwhelmingly Neglect Online Marketing, Franchisees Pay

Oneupweb — Wed, 06 Aug 2008 15:11:08 GMT

August 06, 2008 (TRAVERSE CITY, MI) - Only one company of the top ten recognized by Entrepreneur's Franchise 500® list is fully utilizing Search Engine Optimization (SEO) and online marketing. This, according to a recent study by Oneupweb, shows that top franchisors are missing the basics of SEO—losing out on profitable opportunities and denying their franchisees the exposure they need to be successful. As a result, franchisees often have to invest their own capital to compete.

"A franchise business is a complex structure. With the need to reach out to both end consumers and potential franchisees, online marketing can provide the solution," says Lisa Wehr, Oneupweb Founder and CEO. "Few franchisors are taking advantage of this unique opportunity, leaving the door open for competitors. The investment required to competitively position their brand and their franchisees is nominal compared to the risk of market share loss."

Oneupweb's study analyzed the websites and optimization efforts of the top 100 franchises recognized by Entrepreneur's 2008 Franchise 500® list to determine what percentage were using the various techniques and strategies of SEO, and to what degree. Criteria used includes: title tags, meta tags, alt tags, content, keywords and other tactics that could affect the sites' ability to be spidered by search engines and positioned well on search engine results pages (SERPs).

Of the top 100 franchises recognized by Entrepreneur's 2008 Franchise 500® list, Oneupweb found:

13% well-optimized
35% moderately optimized
41% insufficiently optimized
12% non-optimized

"It's clear that franchisors are overwhelmingly neglecting SEO, leaving franchisees without the marketing support worthy of their investment," says Wehr. "Franchisors must take notice of their current states of online optimization if they want to stay competitive."

To download Oneupweb's 2008 Franchise 500® Study, visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement, podcast production, social media marketing, online media placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO Named Michigan Entrepreneur of Distinction

Oneupweb — Wed, 30 Jul 2008 14:03:30 GMT

July 30, 2008 (TRAVERSE CITY, MI) - Take a firm belief that success hinges on trust, honesty and integrity, and couple that with an entrepreneurial spirit and unfailing drive to succeed. The result: Corp! Magazine's Entrepreneur of Distinction, Oneupweb Founder and CEO Lisa Wehr.

"The growth and diversity of Michigan's changing economy are at the forefront, and I'm pleased to be able to play a positive part in helping to shape our state's future," Lisa says. "It's quite an honor."

It's certainly a role she is familiar with. Since relocating her industry-leading digital marketing company to Traverse City in 1996, Lisa has been a commendable role model for other Michigan entrepreneurs. It is her vision that fosters Oneupweb's strategic direction, increasing revenue by 40 percent and more year over year. In just 12 short years, she has taken her company from a 4-man shop in her basement to a 23,000 square foot, state-of-the-art facility on the shores of Grand Traverse Bay.

Lisa's experience, expertise and business philosophies have established her as a respected authority in the field of online marketing. She has been named an Ernst & Young Entrepreneur of the Year, a Leader & Innovator by Lawrence Technological University, and was selected to BtoB Magazine's Who's Who List five years, including being named 1 of 10 search marketing industry leaders in the Who's Who in Search category with Google founders Sergey Brin and Larry Page. And when Michigan Governor Jennifer M. Granholm introduced the state's aggressive plan to train workers for new careers in cutting-edge industries, it was Lisa who joined her at the podium.

Yet, like any true company visionary, she's quick to recognize the contributions of others.

"It takes a great team that contributes ideas and executes decisions. I'm really fortunate because I get to work everyday with a fantastic group of smart, innovative people," Lisa notes. "I feel a huge sense of responsibility towards them and our continued success."

About Oneupweb

Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams.

Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO Named to BtoB Who's Who in 2008

Oneupweb — Mon, 21 Jul 2008 21:02:24 GMT

July 21, 2008 (TRAVERSE CITY, MI) - Lisa Wehr becomes the first and only individual to be honored for five consecutive years as one of the most influential executives in the business-to-business marketing community.

From a four-man business in her basement to a 23,000 square foot, state-of-the-art facility on the shores of Grand Traverse Bay, Oneupweb CEO Lisa Wehr has exhibited an unfailing drive to help her clients succeed. And it is this drive that has propelled her to national recognition in BtoB Magazine's Who's Who 2008.

The BtoB Who's Who is an annual salute that honors key thought leaders across a broad spectrum of the marketing world. This year's list recognizes top business-to-business marketing executives in nine categories. Wehr is the first and only individual to be recognized for five consecutive years in the search marketing category.

"This is exciting. All of the individuals on this year's list have done so much for the marketing industry. I'm pleased to be included," Lisa says.

2008 has been an important year for Lisa and her company as they continue to invest and evolve, working to help define the digital marketing landscape. As a result of their continued innovation and industry-leading services, Oneupweb has welcomed several new clients including: Meijer, Boyne, Banfield, Tracy Porter and more.

Oneupweb has also recently been honored with several Communicator Awards, ProComm Awards, American In-House Design Awards and Hermes Creative Awards.

"I'm honored to be chosen by BtoB for their Who's Who, but it's truly a team effort at Oneupweb. I work with a group of outstanding individuals who contribute ideas and execute decisions that lead to continued success for our clients," Lisa says.

About Oneupweb

Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams.

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO to Present Vital Search Engine Marketing Strategies for the Healthcare Industry

Oneupweb — Tue, 06 May 2008 21:08:14 GMT

May 6, 2008 (TRAVERSE CITY, MI) - Oneupweb CEO Lisa Wehr will be a featured speaker at a special live audio conference focused on driving key audiences to healthcare websites.

Healthcare companies are investing substantial resources to build websites. But as Oneupweb CEO and founder Lisa Wehr knows, "if you build it, they will come" only holds true in the movies.

"Having an appealing website is a good start. But it takes an ongoing effort to attract significant traffic from your key audience," explains Wehr. "Natural and paid search can attract the right audience to your healthcare website, and together they can drive that traffic to key services and product line information."

Wehr will discuss these and other benefits of natural and paid search as a featured speaker at Strategic Health Care's live audio conference on Thursday, May 15 at 1:30p.m. Eastern. A portion of her presentation will also focus on how to secure management buy-in.

"Today, 80 percent of internet users are looking for health information online," says Wehr. "It's never been more important, or more beneficial, for companies in the healthcare industry to engage in online marketing."

Adam Lefton, another presenter at the live audio conference, will speak to this. As the Director of Web Strategy at Cancer Treatment Centers of America, he has seen their monthly unique visitors increase from 50,000 to 250,000 in just five years as a result of their search marketing initiatives. Today, their online strategy accounts for 60 percent of all patients.

"Cancer Treatment Centers of America is a shining example of what an ongoing, strategic online marketing initiative can do," says Wehr. "As their online marketing partner, we are pleased to share in their success."

To register for the live audio conference, visit StrategicHealthcare.com. To find out more about Oneupweb and their industry leading services, visit OneUpWeb.com or call 877.568.7477.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcasting, social media marketing and SEM consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Wins Multiple Pro-Comm Awards

Oneupweb — Tue, 29 Apr 2008 20:58:43 GMT

April 29, 2008 (TRAVERSE CITY, MI) - Oneupweb honored for excellence in business-to-business marketing and communications by the advertising industry's premier awards program.

There were hundreds of entries. Hopefuls came from B2B marketing agencies spanning the entire United States. And when all was said and done, Oneupweb emerged as one of the best. Three times, in fact.

The Business Marketing Association announced on April 18 that Oneupweb earned three Pro-Comm Awards. The online marketing leader's accolades include two Best of Divisions. One for their electronic newsletter, OneUp Low-Down, and the other for their corporate podcast series, One for the Money. Oneupweb also received an Award of Excellence for their online marketing blog, StraightUpSearch.com.

"When we received our award letter, I was elated. To win not one, but three Pro-Comm Awards is just outstanding. I'm thrilled that Oneupweb continues to be recognized as a leader in business-to-business marketing," says Oneupweb CEO Lisa Wehr.

Now in their 33rd year, the BMA Pro-Comm Awards is the oldest, largest and most prestigious business-to-business communications awards program. The BMA Pro-Comm Awards are judged by a panel of business marketing leaders. They recognize the best in national B2B advertising and creative work.

"The work we are being recognized for is reflective of the dedication and drive we put into everything we do for all of our clients. We're honored," says Wehr.

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's Creative Team Shines at National Competition

Oneupweb — Tue, 22 Apr 2008 13:13:43 GMT

April 22, 2008 (TRAVERSE CITY, MI) - Oneupweb wins multiple American Inhouse Design Awards for creativity and in-house design excellence.

Good people and great work have long been a staple for online marketing leader Oneupweb. And it's that combination that helped Oneupweb stand out among thousands in the 2008 American Inhouse Design Awards.

The integrated online marketing leader took home honors for their Online Marketing Guides and corporate website, OneUpWeb.com.

"We're pleased to be included with some of the nation's top creative talent," says Oneupweb CEO Lisa Wehr. "These awards highlight our design strength and our commitment to providing first-rate work."

With a remarkable 5000 entries from companies throughout the United States, Oneupweb's design strength truly stood out.

As the original and premier showcase for the top work being done by corporate, non-profit and institutional inhouse departments, the American Inhouse Design Awards is a unique opportunity for design, marketing and communications departments to be recognized for their contributions to their businesses and institutions. Entries were judged based on creativity, effectiveness, performance and success as well as sensitivity to the challenges and constraints that inhouse designers face. The competition was presented by Graphic Design USA and sponsored by The Creative Group.

"We're very happy with this recognition and what is says about the quality of our work," says Wehr. "It exemplifies the kind of work we do to promote ourselves and our clients."

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Social Media Marketing Blog Launches

Oneupweb — Tue, 18 Mar 2008 14:30:00 GMT

March 18, 2008 (TRAVERSE CITY, MI) - Lisa Wehr, CEO and founder of Oneupweb, thought it was time to cut to the chase on social media marketing. And that's exactly what the Oneupweb bloggers have done by creating a new social media marketing blog at StraightUpSocial.com.

"Oneupweb's new blog, StraightUpSocial, offers our take on social media marketing. It's written by our project managers and other key staff, providing one-of-a-kind insights straight from the trenches," says Wehr. "Online marketers will enjoy and benefit from the straightforward, entertaining and informative posts about what's hot, what's not, who's doing what, where and why in the realm of social media marketing."

And if online marketers are looking for a source that can tell them all of that, it's Oneupweb. A recognized authority in search marketing longer than most search engines have been in business, Oneupweb was one of the first search engine optimization and marketing firms to offer a full range of social media marketing services. Today, they're the only integrated online marketing firm providing audio, video and podcast production and placement along with blogging and other social media management services.

But, as Wehr points out, StraightUpSocial is not a blog all about Oneupweb's services.

"The heart of social media is feedback, and that's exactly what we want from readers. No sponsored fluff, no hidden agendas," Wehr explains. "We are looking to generate discussion among the daily consumers and creators of social media content."

Topics range from blogging and podcasting to social networking and technology. Examples of recent StraightUpSocial posts include:

To read and comment on these and other posts related to social media marketing, visit StraightUpSocial.com.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog and podcast entitled StraightUpSearch and a social media marketing blog entitled StraightUpSocial. Their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's New Paper Proves Paid (PPC) Search Marketing Pays Off - Big

Oneupweb — Fri, 07 Mar 2008 14:20:00 GMT

March 7, 2008 (TRAVERSE CITY, MI) - Paid (PPC) search marketing has revolutionized the business of advertising worldwide. And Oneupweb knows why.

In their latest paper, Paid Search: Follow the Money, the integrated online marketing leader explores the reasons behind the growth of paid search. And they show marketers how to make paid advertising work for them, during good times and bad.

"Paid search offers advantages that other forms of advertising just can't," says Oneupweb CEO Lisa Wehr. "When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent."

According to the paper, as the amount of online advertising has steadily increased over the past decade, paid search advertising remains its largest single component. The numbers tell the tale:

Paid search accounts for more than three times the dollar revenue of classified ads, the nearest online marketing format.
Paid search claimed 48 percent of total U.S. online advertising spending in 2007.
Paid search grew 32.2 percent in 2006, while traditional media grew just .5 percent.

Wehr explains that because it's much more measurable than traditional media, paid search advertising can be assessed and refined more easily. PPC ads can be created faster and less expensively, and better facilitate responses to changing marketing conditions.

"We found, among all of our clients, that paid search improves lead generation and customer traffic. It increases conversion rates and suggested sales, and even improves brand recognition," Wehr says. "Paid search is a win-win proposition."

The paper lays out these and other advantages of paid search. It also provides marketers with important facts, statistics and real-life case studies documenting the effects of paid search advertising. In one example cited, an online retailer saw conversions grow 845 percent, with sales increasing more than 3600 percent, both as a result of paid search.

To download a free copy of the paper, visit OneUpWeb.com. For more information on Oneupweb's paid search (PPC) marketing and natural search engine optimization (SEO) services, email info@oneupweb.com or call toll free 877.568.7477. About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's Paid Search (PPC) Survival Guide Gives Advertisers Recession-Proof Insight to Help Improve their Bottom Line

Oneupweb — Wed, 20 Feb 2008 14:14:13 GMT

February 20, 2008 (TRAVERSE CITY, MI) - With 155.2 million US search engine users in 2007, and an expected 180 million by 2011, the future of advertising is clear. The place to be heard and seen is on the internet. And the best starting point, according to Oneupweb, is their new Paid Search Survival Guide.

"The potential rewards of an effective pay per click (PPC) advertising program are immense," says Oneupweb CEO Lisa Wehr. "From improved lead generation and higher customer traffic to improved sales volumes, PPC advertising campaigns can streamline prospecting processes and sales overnight."

Wehr points out that there's a lot to consider before launching a paid search program. And that's where the Oneupweb Paid Search Survival Guide comes into play.

"We created the pocket-sized guide to help marketers learn the language and discover the facts behind paid search," explains Wehr.

The guide includes common terms used by Google's AdWords-branded PPC program and other leading directories. It also describes important tools that marketers need to know, including landing pages, conversion analytics and more.

"A paid search program, especially one used in conjunction with a natural site optimization (SEO) campaign, can propel a company's growth," says Wehr. "Now is the time for marketers to learn the language and improve their bottom line."

To download a free copy of the Paid Search Survival Guide, visit OneUpWeb.com. For more information on Oneupweb's paid search marketing and natural search engine optimization services, email info@oneupweb.com or call toll free 877-568-7477.

About Oneupweb

Oneupweb Offers Results You Can See in New Eye Tracking Survival Guide

Oneupweb — Tue, 12 Feb 2008 14:17:30 GMT

February 12, 2008 (TRAVERSE CITY, MI) - Oneupweb's pocket-sized beginner's guide reveals the benefits of Eye Tracking Usability to all web communications.

With eye tracking and heat mapping, one picture is literally worth a thousand words. And Oneupweb is offering marketers those words, and a glimpse of the big picture in the form of their new Eye Tracking Survival Guide.

"Eye Tracking is a tool that allows you to look at your online presence through the eyes of your preferred audience," says Oneupweb CEO Lisa Wehr. "By using Eye Tracking, a marketer can deliver a more effective message that is seen and acted upon by more people."

Wehr points out that, until recently, subjective survey data was as close as anyone got to determining what media messages people were and were not seeing, and why.

"Eye Tracking is a relatively exact science. It can analyze and help optimize each critical element on a web page, landing page, ad, email or video to identify what variables affect what is and is not being seen," explains Wehr. "Eye Tracking can actually improve the usability of all online communications and facilitate increased clicking where you want your visitor to click."

And for companies that want to do just that, the Eye Tracking Survival Guide is a great place to start. It defines the terminology marketers will hear about and need to know. It also provides information and findings from some of the latest Eye Tracking research.

To download a free copy of the Eye Tracking Survival Guide, visit OneUpWeb.com. For more information on Oneupweb's Eye Tracking services, email info@oneupweb.com or call toll free 877-568-7477.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Bloggers Take a Stand as StraightUpSearch Posts Come Under Fire

Oneupweb — Wed, 06 Feb 2008 17:45:23 GMT

February 6, 2008 (TRAVERSE CITY, MI) - New format for the popular StraightUpSearch Podcast Series gives Oneupweb bloggers a voice to back up claims made in recent posts.

When Oneupweb bloggers are passionate about a topic, you never know what's going to happen. Or what's going to be said. Uncensored, unrehearsed, the new format for the popular StraightUpSearch podcast series gives a voice to the blog writers. And they aren't afraid to use it.

"The podcast series is an expansion of the week's most popular blog post," explains Oneupweb CEO Lisa Wehr. "We invite the author and a Oneupweb teammate familiar with the topic to discuss the online marketing issues that are having the greatest impact on the industry."

She notes that the conversation is often frank and lively.

"The podcast series still has the same humorous, unscripted discussions that StraightUpSearch is known for," says Wehr.

The new format gives all Oneupweb employees a chance to voice their opinions and expand on their viewpoints shared in the blog posts. This includes paid and natural project managers, human resources, graphic designers and more. And from Queen Elizabeth to Google, any subject is open for discussion.

The first episode in the series takes a political turn as Oneupweb's staff examines the finer points in Steve's recent blog post entitled: Democratic Debate - Capitalizing on Heated Exchanges.

This and other episodes in the podcast series can be downloaded from OneUpWeb.com and PodGarden.com, or accessed by searching "Oneupweb" on leading podcast portals.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Social Media Marketing Hits & Misses: How 2007's Hot Holiday Brands & Products Performed Online

Oneupweb — Mon, 04 Feb 2008 13:43:00 GMT

February 4, 2008 (TRAVERSE CITY, MI) - Oneupweb follow-up study answers questions posed in fall 2007 holiday white paper - including proven best practices for implementing successful social media marketing techniques in 2008.

Consumers want more. And according to the latest Oneupweb study, social media marketing is the perfect way to give them just that. The study, Social Media Marketing Hits & Misses: How 2007's Hot Holiday Brands & Products Performed Online, is the second in a two-part series that explores the roles of social media in online marketing. This latest study includes best practices online marketers can use to implement social media marketing strategies for a successful 2008. It can be downloaded at OneUpWeb.com.

"The 2007 shopping season fell short of expectations. However, we found that online marketers who took advantage of social media marketing profited," says Oneupweb CEO Lisa Wehr. "The season's hot products demonstrated a remarkable diversity of new creative thinking, and it paid off. This is exactly what online marketers need to do to be successful in a rocky 2008 economy."

The Oneupweb post-holiday study examines 12 online retailers and their evolving social media strategies and tactics. It presents a verbal snapshot that details who did what online, and how well it worked.

The products and brands that were the "Best of the Best" with social media marketing strategies include:

Nintendo Wii
Coach
Pronto.com
PLEO
Sephora

Those products and brands that had a "Nice Showing" include:

Webkinz
iPod Touch
Starbucks
Target
Casio Exilim Camcorder

Those products and brands that "Missed Out" on social media marketing include:

A Thousand Splendid Suns (novel)
Taryn Rose

Oneupweb looked at each of these brands and their major competitors to determine which were popular and sold well during the 2007 holiday season, how they used social media as a part of their marketing strategy and some of the best (and worst) uses of online social media during the holidays. Oneupweb also evaluated how online marketers could apply these strategies in 2008.

"The lessons learned from these brands will be instrumental to any online retailer looking to increase sales," notes Wehr. "Our study proves that social media marketing, when done right, works."

About Oneupweb

Oneupweb Launches New Eye Tracking Service

Oneupweb — Thu, 17 Jan 2008 13:00:00 GMT

January 17, 2008 (TRAVERSE CITY, MI) - Latest Oneupweb service evaluates eye movement to improve website usability and increase sales.

Imagine knowing exactly where visitors are looking when they enter your website. What do they see, when, how often and how long? What do you want them to see? With Oneupweb Eye Tracking, you can make these answers one in the same.

"Eye Tracking enables us to observe the physiological movements of the human eye and analyze the psychological implications of those movements," explains Oneupweb CEO Lisa Wehr. "In basic terms, it allows us to look at a website through the eyes of a typical visitor to see what's attracting them and what they're ignoring."

With Oneupweb Eye Tracking, each critical element on a web page, email, print ad and more - design, copy writing and messaging - is analyzed to tell what's working, and what isn't. This data can be broken down into gaze plots, heat maps and clusters. It is then used to perfect a variety of variables including placement, size, messaging, font, color, spacing, imagery and more.

"The result is really the best possible creative," says Wehr. "This means optimal design that improves communication and, ultimately, facilitates increased clicking where you want your customers to click."

Other benefits of Oneupweb Eye Tracking include:

Homepages and Landing Pages: Improve layout and design.
Consumer Checkouts: Refine navigation and functionality.
Product Listings: Facilitate increased clicking.
Email: Better communication, design and conversion incentives.
Banner Ads: Comparative analysis of pre-launch and live versions.
Video: Provide graphic, formatting and production solutions.
Print: Visual appeal with clear messaging.

"We are offering marketers a deep insight into human behavior, without distraction from intrusive machinery," says Wehr. "This technology is state-of-the-art. Something people need to see and experience to believe."

More information about Oneupweb Eye Tracking services can be found at OneUpWeb.com or by calling toll-free 1-877-568-7477.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb Identifies Top Online Marketing Tactics for Q1 2008

Oneupweb — Mon, 07 Jan 2008 14:00:00 GMT

January 7, 2008 (TRAVERSE CITY, MI) - Oneupweb polls the industry's top natural and paid project managers to determine the most important things online marketers need to be doing now for a successful 2008.

What should online marketers be focusing on during the first quarter of 2008? Leading integrated online marketing firm Oneupweb has the answers in their latest paper entitled 10 Top Ideas for a Quarter. And those answers came straight from the front lines.

"We polled our natural and paid project managers for an insightful, realistic list of the most important things online marketers need to be doing this quarter," says Oneupweb CEO Lisa Wehr. "From reflection and planning to careful reassessment, implementing these tactics today will help online marketers get more out of their investment all year."

Oneupweb's "Top 10" list includes important information and tactics on the following:

PPC Ad Testing
Offline Conversion Tracking
Social Media Marketing
Usability
Local Search
Keywords
SERP Monitoring
Return Customer Data
PPC Spending
?Intelligent Integration'

"Many of these tactics are fairly easy to implement. Others might require a little more work. But what's important is that marketers take the steps now to integrate them into their overall marketing plan," notes Wehr. "A little work up front can pay huge dividends."

All of the tips and techniques included in the paper are based on actual work being done now in the Oneupweb trenches. The paper can be downloaded at OneUpWeb.com.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Latest Oneupweb Paper Explores Website Usability

Oneupweb — Mon, 07 Jan 2008 14:00:00 GMT

January 7, 2008 (TRAVERSE CITY, MI) - Oneupweb's new paper details a 15-point usability checkup for online retailers to increase conversions, sales and customer service.

When leading integrated online marketing firm Oneupweb compares a website to a car, you know they have something useful up their sleeves. This time it's a new paper entitled Time for Your 15-Point Usability Checkup: Is Your Website Driving Sales or Sputtering to a Standstill as Potential Leads Pass You By?. The paper can be downloaded at OneUpWeb.com.

"A website is really the engine that drives online sales and conversions," notes Oneupweb CEO Lisa Wehr. "If the website isn't working properly, or not performing well, it's time for a tune-up."

That tune-up comes in the form of Oneupweb's 15-point usability checkup. The paper provides online retailers with the questions they should be asking and the initiatives they should be considering right now to get more out of their online marketing investment all year round.

"The first quarter is the best time to do this type of review. This is when online retailers have just seen their largest site traffic of the year," says Wehr. "No doubt this came with documented usability concerns. Now is the time to make fixes for a successful year ahead."

Wehr also points out that the first quarter is when B2B companies are looking to implement the year's new marketing plan.

"A usability checkup for B2B companies can help them eliminate any pileups or gridlocks within a website that could result in a loss of potential leads," she says.

The study includes important information on all 15 points as well as tactics for follow-up testing.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb Corporate Podcast Depicts the Drama of a Website Failing To Perform

Oneupweb — Wed, 12 Dec 2007 17:00:00 GMT

December 12, 2007 (TRAVERSE CITY, MI) - Bwana Bob's customers are frustrated and angry. His e-commerce site has serious usability problems. And somewhere there's a loose tarantula.

Sounds like another fictitious episode of Oneupweb's award-winning podcast series, One for the Money.

"If Bwana Bob were real, he would be in some serious trouble," says Lisa Wehr, CEO and Founder of Oneupweb. "Unfortunately, this story is all too true for many real e-commerce sites out there. These websites aren't performing properly, and losing customers because of it."

Wehr uses Bwana Bob as an example of what can happen when a website fails to perform, and what marketers can do to ensure this doesn't happen to them.

Appropriately titled Useless Pain, this is the sixth episode in the One for the Money Series. The series highlights some of the work of PodGarden&153;, a division of Oneupweb dedicated to the production, hosting and tracking of corporate podcasts. It was awarded a 2007 Silver Davey for exceptional execution and outstanding creativity. Using Oneupweb's own staff as its amateur acting company and a 40's style radio drama format, the series tries to offer a different, lighter approach to some all-too-serious online marketing issues.

"Bwana Bob's issues are real problems that we frequently hear," notes Wehr. "By performing a usability checkup on websites that are experiencing these problems, we can identify what's working and what's not. And then we can fix it."

At the end of the latest episode, Wehr and Oneupweb Business Development Director Tim Kauffold discuss the lessons learned and direct listeners to other free resources that will help them find out more about conducting a usability analysis.

This and other episodes can be downloaded from OneUpWeb.com and PodGarden.com, or accessed by searching "Oneupweb" on iTunes and other leading podcast portals.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

artnet Worldwide Corporation Chooses Oneupweb to Develop and Manage Strategic Online Pay Per Click Campaign

Oneupweb — Wed, 05 Dec 2007 15:00:00 GMT

December 5, 2007 (TRAVERSE CITY, MI) - Integrated online marketing leader Oneupweb has been chosen to develop a strategic search marketing campaign for artnet Worldwide Corporation. The paid search campaign will position the company as the premier resource for buying, selling and researching fine art and decorative art and design.

"artnet is a very exciting client. Their website has been artistically designed and includes the largest Gallery Network and Price Database online," says Oneupweb CEO Lisa Wehr. "Oneupweb's task is to bring the right visitors to this site, further enhancing artnet's reputation as a leader in their space."

To do this, Oneupweb will develop a strategic pay per click (PPC) campaign that includes using research-driven usability principles to create and launch 10 landing pages. They will also introduce and promote artnet Online Auctions - artnet's upcoming fine art auction service. This interactive marketplace will enable authorized dealers, collectors and artists to sell works conveniently, immediately and globally. Through the online auction service, buyers will be able to view comparable artwork pricing and bid at their own convenience - anytime, anywhere.

"We needed a partner that could help us drive high-end customers to our site; someone who understands how specialized the art market is," says Boris Bauer, artnet's Vice President of Marketing and User Experience. "Oneupweb understands our goals, our customer base and can deliver a truly customized campaign."

By using their proprietary conversion tracking technology, ROI Trax™, Oneupweb will monitor and track pay per click ad performance closely, making adjustments where needed to deliver the best results. Oneupweb will also continue to assess artnet's competition, crafting creative messages to address the competitive landscape.

"We stress a hands-on approach to campaign management, which is what artnet prefers," notes Wehr.

And Bauer agrees. "Oneupweb's expertise will play a vital role in maximizing the performance of our online marketing efforts."

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

About artnet

artnet is the premier resource for buying, selling and researching fine art and decorative art and design. artnet's online Gallery Network is the largest of its kind, with over 1,700 galleries in over 250 cities worldwide, more than 100,000 works by over 25,000 artists from around the globe. The Network serves dealers and art buyers alike by providing a survey of the market and its pricing trends, as well as the means to communicate instantly, inexpensively and globally. Other key services include artnet Magazine, the insider's guide to the art market with daily news, reviews, and features by renowned writers in the art community and the Price Database - the most comprehensive color illustrated archive of fine art and 20th century design auc

Oneupweb Makes MyREDLounge a Hot Commodity

Oneupweb — Thu, 29 Nov 2007 15:00:00 GMT

November 29, 2007 (TRAVERSE CITY, MI) - Streaming radio station watches audience numbers skyrocket after partnering with integrated online marketing leader Oneupweb.

Red is hot. And when it's coupled with the leading integrated online marketing company, it only gets hotter.

Just ask Jennifer Jensen-Morse, integrated sales operations manager for Emmis Interactive. She and her St. Louis-based teammates knew they had something special when they launched MyREDLounge, an online jazz, swing and blues radio station. But they needed to expand, and get the word out to draw listeners in.

That's when they contacted Oneupweb.

"We weren't sure what kind of results to expect. We'd never worked with a search engine marketing firm before," recalls Jennifer. "We considered this an important test and the learning would add to our collective knowledge about the interactive space."

"MyREDLounge.com is a unique product offering on the web that has appeal all around the world," says Jeff Allen, Programming Director for myredlounge.com. "We wanted a growth campaign that would get right to the people who we knew would fall in love with this brand."

And grow it has. In just seven months working with Oneupweb, MyREDLounge has experienced 927% growth in unique listeners. Total tune-ins, or number of times the music has been streamed live online, has grown by 820%. Total time spent listening has also increased by 710%.

"The aggressive search marketing campaign we developed for MyREDLounge takes into account their loyal listener base and niche market," says Oneupweb CEO Lisa Wehr. "By doing our homework, we were able to develop the right keyword strategy that brought the right people to the MyREDLounge website."

That strategy has resulted in an almost instantaneous rise in traffic and conversion rates. More and more people tune in each day, listening to MyREDLounge's quality streaming content longer than ever before. And quite a few have even signed up to be REDHeads - official members of the MyREDLounge club.

"We had no idea it would be like this," laughs Jennifer. "But we're delighted with the results because they give us a meaningful proposition for advertisers seeking this very elusive demographic."

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

About MyREDLounge

MyREDLounge is home for music with class. Beginning in St. Louis in early 2004 as Red 104.1 FM, it later evolved into Red on the Web and then became the premier online jazz, swing and blues provider, MyREDLounge. It has an official member club known as the REDheads. Find out more at MyREDLounge.com.

Oneupweb Reports: "There's Still Money on the Table!"

Oneupweb — Tue, 27 Nov 2007 12:00:00 GMT

November 27, 2007 (TRAVERSE CITY, MI) — There's still money on the table, and Duncan White of search marketing firm Oneupweb knows why. He will share the answer at the Search Engine Strategies 2007 Conference and Expo in Chicago. White will participate as a panelist on December 3 during the 1:30 p.m. session appropriately entitled "There's Still Money on the Table!"

"A whopping eighty-one percent of the top 100 online retailers' websites are missing out on profitable opportunities and risking market share," explains White, Oneupweb's Director of Client Services. "They are leaving the door open for smaller, lesser-known retailers to compete successfully and consistently."

White will present custom research that explains how visits, conversions and sales can be improved - even amongst the biggest online retailers. He will also share important information on how smaller retailers can use their larger counterparts' lack of search engine optimization to their advantage.

"We are in a fiercely competitive e-commerce environment," notes White. "The strategies and information presented at this panel can and should be implemented immediately by retailers of all sizes."

White's presentation will reference Oneupweb's groundbreaking study entitled Once Again...There's Still Money on the Table. This is the third in a series of retailer studies released by the firm. The previous two studies were produced in 2004 and 2005. This most recent study can be downloaded at OneUpWeb.com.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb Wins Three Silver Davey Awards

Oneupweb — Tue, 13 Nov 2007 15:00:00 GMT

November 13, 2007 (TRAVERSE CITY, MI) — Miles from sprawling metropolitan meccas, Oneupweb is considered unique in integrated online marketing. But perhaps being different is what makes it so special.

It certainly caught the eye of the Davey Awards Committee, announcing on October 30 that Oneupweb received three 2007 Silver Daveys. The awards go to Oneupweb for their Online Survival Guides, One for the Money podcast and a B2B Swami print campaign.

"The work we're being honored for reflects our non-conforming, creative thinking," says Oneupweb CEO Lisa Wehr. "Our survival guides, podcast and print campaign were each created based on fresh ideas — we don't imitate."

And with over 4,000 entries from across the US and around the world, the Davey Awards truly honor the finest creative work produced by the best firms, agencies and companies worldwide.

They are judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising and marketing firms including: Sotheby's Institute of Art, Yahoo!, Estee Lauder, Wired, The Webby Awards, Brandweek, Polo Ralph Lauren, ADWEEK, Coach, MTV, HBO, Myspace.com and many others.

Last year the IAVA presented Oneupweb with a 2006 Gold Davey for the company's corporate services brochure.

"We're incredibly pleased to be honored with three Daveys this year," says Wehr. "This is representative of exactly the kind of exceptional, award-winning work we strive to provide for all of our clients, every day. Look for even more to come."

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb Relocates to New Global Headquarters

Oneupweb — Thu, 08 Nov 2007 15:00:00 GMT

November 8, 2007 (TRAVERSE CITY, MI) — It's 7:45 a.m. Caffeine-fiends gather in the modern coffee bar. Others exchange morning pleasantries in the lobby as the sun rises over the bay. And Kirby, Chloe and Fritter tear through the hallways in a rousing game of fetch.

Welcome to Oneupweb.

"We're a little different from the norm," laughs Lisa Wehr, CEO and founder of the award-winning integrated online marketing company. It is her vision that has become reality in the brand new 23,000 square foot global headquarters located in Traverse City, Michigan.

This office marks the fifth expansion for Oneupweb since 2000, when Wehr relocated her online marketing business to Northern Michigan. But while company billings have nearly doubled each year and staff has grown more than 700 percent, the atmosphere remains the same.

"We wear jeans. We listen to Vanilla Ice and Aretha Franklin through satellite radio," explains Lisa. "We also have some of the most technologically advanced equipment including high speed internet connections and state-of-the-art podcasting capabilities."

Lisa used this unique combination as inspiration when designing Oneupweb's new global headquarters. The interior now reflects a modern retro contemporary design with creative stained glass artwork from local Traverse City craftsman Guido Goldkuhle. Each workstation has a bay view, and boardrooms come complete with client video/audio conference capabilities and a working fireplace. The exterior includes 580 feet of West Grand Traverse Bay frontage with a strategically placed seating area to enjoy it.

But the favorite feature among Oneupweb staff is the game room. Stocked with foosball, shuffle board, ping pong, Nintendo Wii and arcade machines with classics like Paperboy and Mortal Kombat, there's something for everyone.

"We work hard and we play hard," Lisa points out. "Employees are encouraged to share ideas, information and talents. The entire building has been designed to reflect this."

And it seems to be working. Oneupweb has recently been honored with several awards that include 2006 Michigan Top 50 Company to Watch and Michigan Small Business Innovation Award Finalist for PodTractor™ — Oneupweb's podcast tracking system.

The company was recently recognized as a leading advocate for training Michigan by Governor Granholm as a part of the No Worker Left Behind initiative.

"We're pleased to play a growing role in promoting our region and the state of Michigan as both a lifestyle destination and home to a viable economy for future business growth," Lisa says. "Our new global headquarters reiterates our commitment to the people and businesses of Northern Michigan."

All media are invited to tour the Oneupweb global headquarters. To setup a personal visit or interview, please contact Maureen Michaels at 231.922.9977 ext. 116.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Trave

Meijer Selects Oneupweb to Develop and Manage Search Marketing for New Ecommerce Website

Oneupweb — Wed, 31 Oct 2007 15:00:00 GMT

October 31, 2007 (TRAVERSE CITY, MI) — Integrated online marketing leader Oneupweb has been selected by Meijer, the Grand Rapids, Mich.-based retailer, to develop a pay per click campaign focused on strengthening Meijer's national brand value, sales and brand loyalty online.

"Meijer is a well-known, trusted brand with stores currently operating in Michigan, Ohio, Indiana, Illinois and Kentucky," says Oneupweb CEO Lisa Wehr. "The search marketing campaign will help position them as a national retail supercenter, eventually making them a household name throughout the United States."

Meijer recently launched a new Ecommerce website allowing customers to shop the retail super center online at Meijer.com, including items not available in stores. Meijer partnered with Oneupweb to increase traffic and conversion rates on the site and create a positive reputation as a national online retailer.

"We researched several companies, but what drew us to Oneupweb was the breadth of services offered, particularly in SEO and SEM," says Elizabeth Truman of Meijer's Ecommerce Marketing and Promotions department. "Oneupweb is upfront, easy to work with and provides us with a wealth of great information."

Some of that information will be obtained through Oneupweb's proprietary marketing analytics technology, ROI trax®. This conversion technology allows Oneupweb to monitor, track, and quickly fine-tune Meijer's search marketing campaign.

"We expect to see Meijer's paid search campaign conversion rates rise steadily," says Wehr. "As more consumers find out that they can now 'shop for more at Meijer.com', that increased traffic will result in sales."

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Integrated Online Marketing Leader Oneupweb Publishes New Franchisor's Guide to Online Marketing

Oneupweb — Tue, 23 Oct 2007 15:00:00 GMT

October 23, 2007 (TRAVERSE CITY, MI) - Integrated online marketing leader Oneupweb has created a special introductory guide for franchisors looking to market themselves online. The publication, entitled A Franchisor's Guide to Online Marketing, provides franchisors with important terminology, strategies and insights that can help them prosper in the rapidly changing franchise industry. It can be downloaded free at Oneupweb.com/franchisor/index.php.

"The growth of the internet and its unprecedented ability to reach new audiences across borders and cultures presents franchisors with new opportunities and risks," says Oneupweb CEO Lisa Wehr. "Oneupweb has extensive experience successfully guiding franchisors and their trade associations to greater online visibility, and this guide contains many of our insights."

A Franchisor's Guide to Online Marketing is the first of its kind and can be used by both franchisors new to online marketing and those with years of experience. It includes over 125 terms and definitions, as well as important online marketing strategies.

"This guide is just a starting point for franchisors," says Wehr. "The online world is expanding daily, and those franchisors that are prepared to expand with it will successfully pull ahead of the competition and continue to grow worldwide."

To receive a free printed version of A Franchisor's Guide to Online Marketing, contact info@Oneupweb.com or call toll free at 877-568-7477. To download the electronic version, visit Oneupweb.com/franchisor/index.php.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb Study Identifies Social Media as Essential Online Marketing Tool Behind 2007 Hot Holiday Gifts

Oneupweb — Wed, 17 Oct 2007 15:00:00 GMT

October 17, 2007 (TRAVERSE CITY, MI) - Social media is an essential marketing tool for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a new study released by integrated online marketing leader Oneupweb. The study, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online, is the first in a two-part series that explores the roles of social media in online marketing. This study can be downloaded at OneUpWeb.com.

"The popularity of social media for purposes of consumer product marketing online is on the rise," says Oneupweb CEO Lisa Wehr. "By combining results into a unified search engine results page, Universal Search has made it more important than ever to include as much information as possible, especially in the form of online social media, to improve search rankings and increase traffic. This can make an enormous impact on your holiday sales."

Oneupweb reviewed 12 consumer products and well-known consumer brands likely to emerge as the 2007 holiday season's hottest gifts. These products and brands are already creating buzz online and off. Oneupweb examined the websites behind these products and brands, as well as those of their competitors, to provide a snapshot of what they're doing within the realms of social media.

The products and brands reviewed include:

Nintendo Wii
Taryn Rose
Coach
Webkinz
Starbucks
Casio Exilim Camcorder
iPod Touch
PLEO
A Thousand Splendid Suns (novel)
Sephora
Target

Specifically, Oneupweb looked at what these products and brands are doing with social media now, how the elements of social media might be integrated into the marketing mix as shoppers go online this holiday season and what their competitors are doing. The big question: Will the integration of social media into holiday marketing campaigns impact the sales of these products? Stay tuned.

In the current analysis, Oneupweb also reviews best practices for marketers, employing examples of social media used by the products and brands mentioned above. These best practices can still be implemented by online marketers in time for the 2007 holiday shopping season.

"Video, podcasts, blogs, discussion boards, product reviews and social networking sites can improve online holiday sales. These tactics can and should be integrated now into holiday marketing plans," notes Wehr.

In January 2008, Oneupweb will follow-up with a review of what part social media played this holiday season in consumer online shopping. They will look at which products and brands were popular and sold well during the 2007 holiday season, how they used social media as a part of their marketing strategy and some of the best (and worst) uses of online social media during the holidays. Oneupweb will also evaluate how online social media strategies were used, changed, added or dropped during the holiday online shopping season.

"We expect to see many creative and unexpected uses of social media this season, including new integrated online marketing techniques," says Wehr. "Consumers will be demanding even more social media content as the holiday season progresses, and those marketers that are prepared to provide that quality content will benefit."

About Oneupweb

Crestline Selects Integrated Online Marketing Leader Oneupweb

Oneupweb — Wed, 26 Sep 2007 15:00:00 GMT

Oneupweb partners with Crestline, a leading provider of custom imprinted goods, to develop paid search solutions increasing site visits and conversions.

New Online Retail Study Indicates Little Progress by Major Brands

Oneupweb — Wed, 15 Aug 2007 15:00:00 GMT

Eighty-one percent of Internet Retailer Magazine's top 100 retailers' websites are not fully utilizing search engine optimization and marketing - missing profitable opportunities and risking loss of market share, according to a new study by Oneupweb.

Oneupweb Joins Michigan Governor to Promote New Workforce Program

Oneupweb — Thu, 09 Aug 2007 17:00:00 GMT

Integrated online marketing leader Oneupweb joins Governor Jennifer M. Granholm to promote No Worker Left Behind, a job training program designed to help train a high tech workforce in Michigan.

Lisa Wehr Named to BtoB Who's Who List for 4th Time

Oneupweb — Tue, 24 Jul 2007 07:00:00 GMT

Oneupweb CEO and founder, Lisa Wehr, has for the fourth consecutive year, been named to BtoB Magazine's Who's Who List, an annual salute to the most influential executives in the business-to-business marketing community.

Oneupweb White Paper Addresses Challenges of Google Universal Search

Oneupweb — Mon, 16 Jul 2007 04:00:00 GMT

Oneupweb white paper provides a comprehensive look at how Google's Universal Search is likely to impact internet searches and why online marketers need to respond.

How Not to Launch a Corporate Podcast -- Latest OFTM Episode Illustrates the Point

Oneupweb — Tue, 26 Jun 2007 03:00:00 GMT

Oneupweb's latest One for the Money episode, The Poisoned Podcast, illustrates a few things that can go wrong when companies look to shortcuts and inexperienced resources when launching a podcast.

Online Marketing Leader Oneupweb Invests and Evolves to Meet the Challenges of the New Online Marketing Environment

Oneupweb — Wed, 20 Jun 2007 05:00:00 GMT

Oneupweb announces major investments and developments designed to redefine online marketing services and the roles that the company will play.

Online Marketing Leader Publishes New Survival Guides for SEO & Social Media

Oneupweb — Mon, 04 Jun 2007 05:00:00 GMT

Oneupweb announces the release of two new resources for those interested in online marketing - SEO Survival Guide and a Social Media Survival Guide.

Online Marketing Leader Launches One for the Money Podcast

Oneupweb — Fri, 27 Apr 2007 05:00:00 GMT

Oneupweb launches One for the Money, a podcast series that dramatizes some very real online marketing disasters.

Creative Team Advances to National ADDY Competition

Oneupweb — Mon, 09 Apr 2007 05:00:00 GMT

Oneupweb's promotional materials prevail at the district level and advance to the national ADDY competition.

Crisis Management in a Viral World - New Oneupweb White Paper

Oneupweb — Fri, 06 Apr 2007 05:00:00 GMT

Oneupweb releases a white paper that can assist corporate communicators with the preparation and management of a crisis in the age of social media.

American Marketing Association Webcast

Oneupweb — Thu, 22 Feb 2007 05:00:00 GMT

In partnership with the American Marketing Association, Oneupweb sponsors a webcast entitled Search Marketing 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies.

Valentine's Day Study Reveals e-Commerce Sweet Spot

Oneupweb — Wed, 21 Feb 2007 05:00:00 GMT

Oneupweb search marketing study helps online retailers capitalize on Valentine's Day optimization & Pay-Per-Click advertising trends.

Online Marketing Leader Adds to Its Broad, National Brand Expertise

Oneupweb — Wed, 21 Feb 2007 04:00:00 GMT

Online marketing leader Oneupweb today announces the hiring of Scott Schaiberger as Director of Marketing.

Small Business Innovation Award Finalists Announced

Oneupweb — Mon, 22 Jan 2007 05:00:00 GMT

Oneupweb named as finalist for the Small Business Association of Michigan's (SBAM) annual Innovation Award.

Automation Alley Hosts New Interactive Marketing Series

Oneupweb — Mon, 22 Jan 2007 04:00:00 GMT

Director of business development for Oneupweb will demonstrate the business opportunities available with podcasting at Automation Alley's first Interactive Marketing Series workshop.

2006 Gold Davey Award for Integrated Online Marketing Leader

Oneupweb — Mon, 22 Jan 2007 03:00:00 GMT

International Academy of the Visual Arts awarded a 2006 Gold Davey Award to Oneupweb's creative department for the company's corporate services brochure.

2006 Holiday Online Retailing Study Reveals Startling Trends

Oneupweb — Tue, 09 Jan 2007 05:00:00 GMT

Oneupweb holiday retail study provides internet marketers with research-based advice for holiday advertising on Google, Yahoo & MSN.