What is this Search Spectrum?
The bookends are Natural Search and Paid Search. Tucked between and under these are a couple dozen sub-categories. Which end of the shelf should you be considering? Maybe one, maybe the other—quite possibly both. How should natural search engine optimization and paid search management be strategically combined? Carefully—with a trained eye toward your goals and ROI.

Natural Search Engine Optimization (SEO)
Generally, the higher a website ranks in natural (or organic) search engine results, the more visitors it attracts. However, the game changes daily. No knee-jerk standard responses here. At Oneupweb, it's an ongoing strategic process.

• Our natural search engine optimization services include optimizing for image and news results.
• We monitor competitors' actions as they impact your search engine positions.
• We optimize and distribute press releases.
• We document ALL website pages so search engines find and index ALL content.
• We can implement our recommendations into your website—no need to
  wait for IT.
• And we optimize blogs—putting your voice out there farther and longer.

Paid Search Marketing Management
Paid search management is a train track. On time and on schedule, keyword placements will get you where you need to go. But it's no place to be caught sleeping. So Oneupweb's constantly analyzing and improving paid search programs to keep them, well, on track. How?

• Adjusting ad copy and creative messaging.
• Tweaking landing pages to ensure best possible usability.
• Altering paid marketing bid strategies to heighten your competitive edge.
• Implementing our deliverables into your website.

Oneupweb uses industry-certified professionals managing diversified portfolios on horizontal and vertical search sites.

Search Engine Marketing
Consultation for In-House Marketing Teams
If your search engine optimization and paid search marketing is handled by in–house staff—you’re not alone. It can however, be difficult for a small team to maintain an objective perspective and keep abreast of the latest information and advanced strategies.

That’s where Oneupweb comes in.

Consider a periodic campaign review by our seasoned team of search marketing professionals. We’ll conduct a comprehensive evaluation of your current in-house program including SEO effectiveness and PPC account performance—complete with actionable to–do’s. And, we’ll work hand–in–hand with your internal team to solve problems through custom solutions and meaningful consultation.

Turn to us for a one time audit of your program, or weekly for outside consultation. We’ve been providing thought leadership and top tier search marketing services for more than 12 years. And we’re here to help.

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Shopping Engines
The online shopping universe expands daily. So do the alternative methods of searching for goods and services. These and many other comparative shopping sites offer new paid search opportunities.

Audio Advertising
New options in online advertising allow you to be seen and heard. Internet users can hear your paid audio ad when visiting targeted websites. And audio ads are served through Google on radio stations via remnant time slots—not heard online.

Oneupweb works with clients to determine the right message. And did we mention we have writers, voice talent and production specialists ensuring top-notch quality under one roof? We do.

Video Advertising
Savvy marketers certainly don't have to rely on the "idiot box" alone to convey the ultimate in branding and promotion. Oneupweb has the technology to build your online video ads bigger, brighter and better. And we know when and how so they're found by your audience.

Local Search Opportunities
You don't need an ad in Cleveland if your customers are in Tulsa. Until local search became a reality, that's what some online advertisers were facing—waste. At Oneupweb, we understand the local search landscape. And get you where you need to be with our natural search engine optimization services.

Contextual Search Sites
Industrial suppliers looking to reach buyers used to purchase space in special sections of business publications and directories. The online equivalent is contextual search. The difference between content search and standard paid search listings lies in where the ads are seen.

Contextual search listings are found on content sites instead of Search Results Pages (SERPS). Advertisers bid on keywords controlling where their ads appear. Through vertical niche sites whose content is targeted specifically to their products or services, marketers can reach larger, more interested audiences.

With the right tools, non-performing sites can be eliminated and new ones substituted. Each of these contextual sites represents an advertising opportunity... if you know where and how to look.

Blending the Search Spectrum
Some Paid and some Natural, these are search management tools and strategies designed to get today's savvy marketers where they need to go.

• Link Building: Expanding where and how a client's website is accessed via 3rd party websites, search engines, blogs and directories.
• Shopping Feeds: Optimization of content for comparison shopping engines.
• Contextual Marketing: Sponsored links that appear next to related non-search-engine-generated content, such as news articles, social networking sites, blogs, etc.