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Marketers need data that's black and white; all gray areas obliterated. Straightforward answers, in an easy-to-follow format, provided expeditiously so evaluation and action can take on their true meaning to the "process." And integrated online marketing is a process—Oneupweb gets that. Here's why—and how.
ROI trax®: Robust, Customized Tracking Solutions
What do you need to know about ROI trax? It's ours—we developed it—you won't find it anywhere else. (Ask for a ROI trax demonstration).
Our proprietary ROI trax tracking technology provides easy-to-read, customized reports available 24/7. One of its most appealing features—real live account managers who talk meaning, not just numbers. And we focus on the most relevant and revealing data.
- Track natural and paid search marketing campaigns separately
- Create and track campaigns by landing pages
- View natural and PPC (Pay Per Click) sales conversions separately
- Monitor website positioning on search engine results
- View conversion tracking percentages by engine and term
- Track demographic/geographic buyer behavior
- Identify most effective keywords for search engine and online marketing campaigns
- Guard against pay-per-click fraud with ROI trax trademark infringement tool
- Monitor competitors' use of your trademark in paid search ads
- Understand which traffic sources deliver the highest returns with detailed conversion tracking
- Quickly and easily add tracking analytics to new search engine and online marketing campaigns
We cater to every client's specific needs—no compromise, no delays, no third party intrusions.
PodTractor™: Tracking All Broadcast Media Formats
Oneupweb's PodTractor tracking service provides an accurate way to measure and predict audience behavior. And it's a hosted solution—there's no user software to install.
- Tracks 100% of an audience from any portal
- Creates/distributes all RSS feeds
- Offers 24/7 access to audience real-time data/reports
- Indicates where an audience is coming from
- Reveals when and what an audience is downloading—including audio and video podcasts
- Reports what podcast episodes and series are most popular
- Displays number of subscribers for individual podcast episodes and series
- Reveals subscriber loyalty
- Quantifies iTunes subscribers separately, including unique behavior
